With face-to-face exchanges still almost impossible at present, and with virtually all international coffee fairs cancelled due to the COVID-19 pandemic and global travel severely restricted, the importance of digital communication channels has increased enormously. For these reasons, PROBAT has initiated a whole series of digital events in order to continue the regular exchange of information with the coffee industry on the most important trends and challenges and to present approaches to solutions.
Essentially, this series consists of three different formats: The "POP UP Series", the "HEAT Series" and "Connecting Markets digital". PROBAT has already been bundling all topics related to the speciality coffee roaster scene in the Facebook Live format "POP UP Series" since 2020. Furthermore, the roasting machine manufacturer has also created the HEAT series to offer large coffee companies from the industrial segment a customized content format.
Another highlight will be the "Connecting Markets digital" event from February 22 - 24. With presentations of the latest forward-looking PROBAT innovations on environmental, roasting and control technologies, this event will be the company's most important information hub this year. All formats have been created primarily against the background of exchanging information with customers about PROBAT's latest solution developments. At the same time, digital customer communication will be strengthened as an integral part of the overall corporate strategy.
The global society has always been subject to constant change with varying effects on the individual spheres of life. Currently, we are in the phase of digital transformation, accelerated even more by the current corona crisis. Jan Molitor, Executive Vice President Marketing, explains why this change above all means an opportunity for PROBAT: “Digitilization offers us the opportunity to roll out our topics much faster. Currently, this is the only way to stay in contact with our customers and the industry. Therefore, we seek this kind of exchange, where we can also present our solutions and ideas for the coffee industry. We are looking forward to it, but also to seeing each other in person again soon.”
During the course of the year, different events take place every month to discuss relevant topics together with the industry. All sessions are streamed live via the company's social media channels.There is no registration required. Everyone is invited to actively participate, either directly in the live chat during the streams or by sending questions by email in advance, which the PROBAT experts will pick up and answer during the respective event.
Those who want to follow the digital roadmap can make a note of the dates in iCal or Outlook: www.probat.com/events.